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Stock Analysis Framework

This reference provides detailed analysis frameworks for evaluating stocks across different markets.

Fundamental Analysis Checklist

1. Financial Health Check

  • Revenue Growth: Consistent revenue growth over 3-5 years
  • Profitability: Gross margin, operating margin, net margin trends
  • Cash Flow: Positive operating cash flow, free cash flow generation
  • Balance Sheet: Debt-to-equity ratio, current ratio, interest coverage
  • Return Ratios: ROE, ROIC, whether they exceed cost of capital

2. Business Model Analysis

  • What does the company do? Clear understanding of business and revenue sources
  • Competitive Advantage: Does the company have moat (brand, scale, network effect, patent)?
  • Pricing Power: Can they pass cost increases to customers?
  • Customer Concentration: Is business dependent on few large customers?

3. Management Evaluation

  • Capital Allocation: Does management deploy capital wisely (reinvestment, dividends, buybacks)?
  • Insider Ownership: Do managers have significant skin in the game?
  • Transparency: Clear and honest communication with shareholders
  • Track Record: How have they performed through market cycles?

Valuation Methods

Price-to-Earnings (P/E) Ratio

  • Compare to:
    • Historical P/E of the company
    • Industry average P/E
    • Market average P/E
  • Growth adjusted P/E (PEG ratio) < 1 often indicates undervaluation

Price-to-Book (P/B) Ratio

  • Particularly relevant for:
    • Financial institutions (banks, insurance)
    • Capital-intensive businesses
    • Companies holding significant assets
  • P/B < 1 may indicate deep value (but always check for asset quality)

Discounted Cash Flow (DCF)

  • Project future free cash flows for 5-10 years
  • Calculate terminal value
  • Discount to present value using appropriate discount rate (usually WACC)
  • Best for companies with stable predictable cash flows
  • Sensitivity analysis is important (change growth and discount rate assumptions)

Dividend Discount Model (DDM)

  • For mature companies with stable dividend history
  • Gordon Growth Model: Value = D1 / (r - g)
  • Focus on dividend growth rate and sustainability

Relative Valuation

  • Compare key multiples with direct competitors
  • Identify why the company should trade at premium/discount
  • Common multiples: EV/EBITDA, P/S, EV/Sales

Analysis by Market

US Market Analysis Considerations

  • US markets are generally more efficient
  • Focus on institutional holdings and analyst coverage
  • Consider currency impact for non-US investors
  • Tech sector dominates, so growth stock analysis skills are critical
  • Earnings reports and guidance heavily impact prices

Hong Kong Market Analysis Considerations

  • Strong link to Chinese economy
  • Influenced by both global and China factors
  • Higher weighting for financials and property
  • Pay attention to southbound/northbound capital flows
  • Liquidity varies significantly between stocks
  • Some companies have different share classes (A/H, different voting rights)

A-Share Market Analysis Considerations

  • More retail investor participation, higher volatility
  • Policy changes have significant impact
  • Focus on government industrial policies (five-year plans, etc.)
  • Sector rotation driven by policy and macro cycles
  • Pay attention to regulatory risks
  • Consider Shanghai/Shenzhen/HK Stock Connect flows

Risk Assessment Framework

Systematic Risk (Market Level)

  • Interest rate changes
  • Economic recession
  • Geopolitical risks
  • Market liquidity risk

Idiosyncratic Risk (Company Level)

  • Industry disruption
  • Competition
  • Management fraud/error
  • High debt default risk
  • Product/market failure

Margin of Safety

  • Always require a margin of safety between intrinsic value and market price
  • Typical margin: 20-30% for high-quality companies, 40-50% for lower-quality
  • Larger margin for more uncertain businesses
  • Never overpay for growth hype

Final Recommendation Categories

  • Strong Buy: Deep value, strong fundamentals, excellent risk-reward
  • Buy: Good company at reasonable price
  • Hold: Already fairly valued, no urgent need to buy or sell
  • Watch: Interesting company, waiting for better entry point
  • Sell/Avoid: Poor fundamentals, overvalued, significant risks