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Creators generally want people to experience their works and investors and creators alike depend upon wide audiences of legitimate, paying consumers to support the creation and distribution of works. We have established that technology alone cannot answer the challenge of protecting works from massive unauthorized copying and distribution in the new environments. WITH TECHNOLOGY AND THE LIMITS OF COPY PROTECTION TECHNOLOGIES A phrase, coined by Charles Clark, that has often been repeated in policy forums is that "the answer to the machine is in the machine." Indeed a variety of technical measures have been developed to assist in the protection of works. Thus, for example, consumers can now record music from CDs onto blank discs or upload it to the Internet. Other companies similarly now focus on their brand, and let technology lose out. Meanwhile, the transmission and distribution components of the grid remain incredibly complex, fragile, and vulnerable to storms and other disasters. Indeed, every consumer that is hooked up to the Internet can become an unauthorized re-publisher and syndicate works. 3 The Global Business Dialogue on Electronic Commerce (GBDe) constitutes a worldwide collaboration among companies engaged in the field of electronic commerce.
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